Discover Your Audience
Your high potential customers are out there, waiting to benefit from your products and services. Identifying target audiences is a challenge for many businesses. Aspire North offers robust solutions for discovering audiences that will engage with your products and services. We leverage a variety of consumer data assets and advanced modeling solutions to help your business connect to the right audience with the right messaging to give you a competitive advantage.
segmentation
Customers are unique and segmentation can group customers with similar characteristics, which allows your business to create targeted marketing strategies and improve response and ROI for your marketing spend.
Aspire North’s segmentation process activates your data along with hundreds of demographic, behavioral, and spending data points to discover the most impactful differentiators among your customers and how those variables work together to build cluster within your audience.
Personas
Personas bring your segments to life. Aspire North’s customized persona development process delivers the color needed to put a face to a name, converting data to a portrait of your customer segments. This enhances your understanding of each group and is often very helpful in delivering segment personality to leadership and others who are less engaged in the data analysis that went into your segmentation process.
Propensity to purchase modeling (targeting)
Aspire North specializes in building propensity to purchase models that help you target the best leads for your product or particular campaign.
Combining your sales history with hundreds of demographic, behavioral, and purchasing data points from our assets, Aspire North calculates who is most likely to respond, convert, or return as a customer, enabling you to prioritize high performing leads that improve response.
We apply unique lead scores specific to your product to your leads or customers, or to targeted consumer data, helping you get more out of your lead generation budget.
Contact us
If you need help growing your business, reach out to Aspire North today for effective marketing strategies. We can use data analysis to propel your business to the next level.
If you need help growing your business, reach out to Aspire North today for effective marketing strategies. We can use data analysis to propel your business to the next level.