Data & Technology
DATA SERVICES
Data can make or break your marketing campaigns. Equipped with the right information, you can speak to customers on an entirely new level or expand your prospect universe in meaningful ways.
We have spent over 20 years establishing a best-in-class suite of data sources. Whether the information you need comes from in-house databases that we maintain, or through strategic partnerships with leading data providers, we can help.
Consumer Data
We license and maintain a continually updated national database from one of the nation’s leading and most reliable compilers – Experian™. Our in-house Experian™ consumer database has nearly 1,000 attributes on more than 250 million consumers in the US.
Business Data
We work with the best business data providers in the US, including a spectrum of specialty data compilers, giving you confidence that your marketing campaigns will have precision and high impact.
Specialty Data
We have strategic partnerships with innovative and specialized data providers allowing you to craft ultra-targeted marketing programs with unique insight.
- Life Event Data
- Healthcare/Prescriber
- Automotive
- Senior
- Financial
Intent Data
We receive multiple data feeds that allow us to gauge consumer intent or interest in hundreds of IAB categories. These consumers are looking for products and services, and we can help you connect with them.
Identity Resolution Data
Our in-house databases and strategic partnerships allow us to take in your consumer interest signal data – both anonymous (IPs, HEMs) and self-identifying (email, phone, physical address) – and provide you with valuable insights and remarketing opportunities for those interested consumers. Our identity graph is available in numerous modalities that fit your needs, including semi-automated batch processing to fully automated, real-time APIs.
TECHNOLOGY
Activating a marketing campaign that delivers results requires thoughtful planning, execution, and management. Our approach to campaign activation includes developing a clear vision of success, defining the buyer personas, creating assets that align with the target channels, and establishing measurements that enable quick refinement.
Aspire Data Network (ADN)
ADN puts the power of our Experian™ consumer database in your hands. You can search/filter through 150 million households on nearly 1,000 different attributes to explore counts and acquire the right prospects for your marketing campaigns and enrich your 1st party data using our carefully curated industry dataset and analytical reports.
Propensity to Purchase
Whatever your key revenue performance goal, our unique, enterprise-level Propensity to Purchase solution for real-time lead scoring integrates with your CRM, call-center, or sales/marketing automation platform to help your company craft its messaging and sales activities to the individual level.
Insite Realtime
Insite Realtime is a robust suite of marketing tools that turns anonymous visitors to your digital and physical properties into potential clients. By removing the anonymity of these brand-intent consumers, you can easily engage these new targets through a variety of effective channels – direct mail, digital, social, and email.
Contact us
If you need help growing your business, reach out to Aspire North today for effective marketing strategies. We can use data analysis to propel your business to the next level.
If you need help growing your business, reach out to Aspire North today for effective marketing strategies. We can use data analysis to propel your business to the next level.